The wheat industry faces several challenges today, ranging from environmental concerns to market dynamics and technological advancements. These challenges impact various stakeholders within the wheat supply chain, including wheat farmers, food processors, and industry associations like the Wheat Associate . One significant challenge is climate change, leading to unpredictable weather patterns, droughts, floods, and extreme temperatures. These conditions affect wheat production, yield quality, and can disrupt supply chains. To address this, stakeholders are investing in climate-resilient wheat varieties through research and development programs. These varieties are designed to withstand adverse weather conditions, improve yields, and maintain quality standards. Another challenge is the fluctuating market demand for wheat products. Consumer preferences are shifting towards healthier alternatives, impacting traditional wheat-based products. This trend prompts fo...